No matter where you are in the world now, if you are running your own small business or part of a bigger corporation, one thing you know for sure is that the world has become a very competitive one. Since globalization and the Internet, more and more entrepreneurs and companies are looking for ways how to expand their reach, tap new niche markets for their business, and have a lot of effective marketing strategies to gain new customers and keep loyal ones.
There are many ways how you can keep your business competitive and profitable without spending loads of cash on big advertising campaigns. You don’t have to set up a huge promo event, concert, or shoot a TV ad just to have presence in your industry. Let us take a look at some of the options you have as a small start up if you want to get more customers for your business.
Social Media Networks
Aside from having your company website, you must also have a very active social media presence where you can engage your customers and let them contribute to your marketing efforts by freely sharing, reposting, commenting, and recommending your services and products to other people. If you take care of your social media accounts, you can also build a very strong presence online, which will then translate to more interest in your company and eventually more profit in sales.
So how do you create a strong social media presence? A good way to start is to create simple and relevant content that you can post on your social media accounts. This can be a very simple inspirational quote or a professionally designed infographic about a product or service that is directly related to the one you are offering. If you have daily posts that are useful for your social media followers, then you can slowly but surely build a good reputation online and people will naturally get interested and follow your accounts and pages. Through this you will surely gain more customers without even pouring so much money on traditional marketing efforts.
Advertise on Printed Media
Ok, not that you have covered the online world, be sure that you also do something to cover the traditional media. For example, find business magazines that have a very wide readership in your area or that caters exclusively to the products or services related to your business. Have a short add placed on magazines and newspapers and you can already send out your message to potential customers who may not be on social media or spend a lot of time online.
Another way to get more coverage is to have some brochures or flyers distributed to potential customers during trade shows, seminars, or sponsored events that are related to your products and services. Doing these strategies will ensure that you also get to create awareness about your company not just on the Internet but also to areas and people who may not be as active online. You can make sure that you also cater to the people who might need your services and products but don’t actually use the Internet or social media.